Truelove Music founder John Truelove, performing as The Source, produced and co-wrote the original ‘You Got The Love’ 1991, 1997, 2005 hits featuring Candi Staton which was more recently covered by Florence & The Machine.
John has been collaborating closely with the brand and says of the Coca Cola hook-up “It has been fascinating, exhilarating and sometimes exasperating, but it has opened up my eyes to how much we in the music industry have to offer creatives in other media – especially with our deeper understanding of current music culture and how a song is likely to work in the hands of different artists.”
Following its first phase across terrestrial TV, YouTube, Twitter, Facebook and Instagram with the hashtag #ReasonsToBelieve it was rolled out through all media across Northern and Western Europe during 2014.
